You’ve been seeing a lot of beauty posts here lately; I’m on a beauty roll it seems. The topic du jour for today is Sephora; they have the most amazing emails. I’ve always wondered how many people they have on their team solely devoted to these lovely gems of e-commerce. The copy is fun, witty, and alluring (rarely ever cheesy), a true copywriter’s benchmark. The photography simply makes you want to scoop the products up and try them on—talk about successful email marketing!
Here are screenshots from today’s Beauty Insider email:
If you’ve been reading this blog, you’d know that I’m a huge fan of nail polish!
Tinted self-tanner, bronzer/highlighter, two eyeliners—one neutral and one bright blue, hot pink and coral nail lacquers… How perfect is this kit?
